Trademark protection is used for words, shapes, slogans, packaging designs, sounds, fragrances and movements that distinguish your products from others on the market. Sole right is obtained through registration or by having acquired distinctiveness through extensive use. To qualify for registration, the word or form must have the characteristics of a proper name or communicate a clear and distinct identity that is unique for the goods or service in question. The trademark must not be such that it is easily confused with other marks for similar goods or services. We have well-established links with trademark attorneys and attorneys at law in most of the countries where Swedish companies are eager to do business.
Will EPO examinations converge with the new US guidelines on eligibility?
The two major questions are: Will there be a convergence in interpretation with the EPO’s guidelines from last year regarding…Read more
What will happen with BREXIT- deal or no deal?
Will all European registrations become null and void when Britain leaves the EU? How will our sole rights be affected…Read more